NEWS

FALKEN to have a display booth at TOKYO AUTO SALON 2017

Jan 06, 2017

Sumitomo Rubber Industries, Ltd. (CEO: Ikuji Ikeda) is pleased to announce that we will have a FALKEN Booth at the upcoming TOKYO AUTO SALON 2017, which will be held from Friday, January 13 through Sunday, January 15 at Makuhari Messe in Chiba Prefecture.

The theme of this year’s display booth will be “GROOOOVE~ Have your tires got personality?” The booth’s highlights will include an interactive display corner where visitors can spin featured tires like records on a turntable to play back music and video contents that reflect each tire’s unique personality. These audiovisual contents were produced by the famous VJ (Video Jockey※) HEART BOMB. In addition, the booth will also feature the FALKEN Motorsports Porsche 911 GT3 R (991) that competed in the 2016 24-h Race Nürburgring and a scale model of the race plane flown by ace pilot Yoshihide Muroya, whose Red Bull Air Race Team FALKEN has been sponsored by Sumitomo Rubber since 2015. This year’s display booth will enhance FALKEN’s image as a youthful and energetic brand while promoting FALKEN’s latest lineup of high-performance tires.
※A performer who combines music tracks with images or footage (similar to a DJ)

[Display Contents] : ● Our Latest Lineup of FALKEN Tires
                                  ● The FALKEN Motorsports Porsche 911 GT3 R (991)
[Display Period] : Friday, January 13 ~ Sunday, January 15, 2017
[Venue] : Makuhari Messe (2-1, Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
[Booth Location] : West Hall 1