FALKEN engages in sponsorships with leading European football clubs to increase its profile and strengthen its brand messaging ‘On the Pulse’. The energy, determination and open-mindedness that these football clubs demonstrate tailors perfectly with our brand values and principals.
From the 2015-2016 season we have been a partner of German football club FC Ingolstadt 04. At the start of the 2017-2018 season we entered into a partnership with legendary English football club Liverpool FC.
FC Ingolstadt 04 was founded in 2004 and competes in the German Bundesliga. While a relative newcomer to German football, the club achieved promotion to the 1st division of the Bundesliga in the 2015-2016 season.
Liverpool FC is one of the world’s most successful and famous football clubs. Founded in 1882, it has achieved success in both English and European competitions, and currently competes in the English Premier League.
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